Sterling

"You think you're famous now? Ha-ha! We'll be rich, beyond belief." "Mr. Sterling, what is this about?" "Your legacy. Every time you lose - you damage yourself. I'm sorry. Your racing days... are coming to an end."

- Sterling and Lightning McQueen, a Cars 3 trailer

Sterling is a billionaire businesscar who purchased Rust-eze, after founders Rusty and Dusty Rust-eze put the company up for sale in order to build the Rust-eze Racing Center, an elite training facility with the latest technology. It appears that he also intends to run Rust-eze out of a personal office at the Racing Center. Sterling made his fortune as the 'mudflap king' of the eastern seaboard. Sterling proclaims himself to be a big fan of Lightning McQueen and is very knowledgeable of his racing career, including the racing career of McQueen's mentor, Doc Hudson. Sterling is a sports car with a silver coat of paint. He is described as "laid back" and "unassuming", though he takes business seriously, and doesn't say things that are "not charming". He is a Revere Motors Model AG, a car based on the BMW 2000CS.